Pay Per Click (PPC) advertising can be an important part of any company’s marketing mix. One of the limitations of PPC is that only about 20 percent of web users click on paid advertising. Complete dependence upon pay per click advertising as the primary means of driving traffic misses approximately 80 percent of potential clients. Because of this, paid advertising should be just one segment of a broader internet marketing strategy.
At Mobile & Local (www.mobileandlocal.com) we often talk to business owners who feel that they have essentially been ‘held hostage’ by their paid advertising. They have tried PPC on Google, Yellow Book or some other platform and have gotten poor results. The comments we hear are things like “we spent a ton of money and got nothing”.
The problem with many paid advertising campaigns is that the business owner has been told what they MUST spend per month. When we create PPC campaigns for clients, it’s the business owner who decides how much to spend. If you have feel like you have been held hostage by your paid advertising give us a call.
Google advertising is like a faucet. As a business owner you are in control of the faucet. You turn it up or down or off as your business needs dictate. It’s never about your monthly budget its always about the amount of business activity you need and the amount of money that you’re willing to spend. The amount that you spend on your paid advertising campaign should never be dictated by Google or anyone else.